The third Hanoi Autumn Festival, organized by the Hanoi Department of Tourism, will take place from November 21 to November 23, 2025 at the Tran Nhan Tong pedestrian street and Thong Nhat Park.
The third Hanoi Autumn Festival, organized by the Hanoi Department of Tourism, will take place from November 21 to November 23, 2025 at the Tran Nhan Tong pedestrian street and Thong Nhat Park under the theme "Hanoi Autumn – Season of Memory."
The festival also celebrates major national milestones: the 80th anniversary of the August Revolution, National Day on September 2, the 71st anniversary of Hanoi's Liberation Day and the success of the 18th Hanoi Party Congress. These anniversaries add emotional depth to a festival that has become an autumn symbol for the city over the past three years.
The event will feature around 150 booths from commune and ward authorities, airlines, travel companies and artisans, presenting a colorful picture of Hanoi tourism during the year-end peak season. The exhibition space resembles slices of autumn, where tours, cultural products, traditional craft villages and contemporary arts blend into one creative flow.
The opening ceremony, the art program "Hanoi Autumn Melody," will take place at 7:30 p.m. on November 21. It will guide audiences through a visual and musical journey from the old streets' historic charm to the modern city's vibrant, creative energy. Lighting and music effects will evoke familiar memories of autumn in the capital.
During the three days, visitors can explore themed areas. Autumn's golden and red hues will appear in artistic installations and check-in spaces. The destination-exhibition area offers an overview of Hanoi tourism, spanning heritage, crafts and contemporary culture.
The "Old Quarter Travel Lane" area gathers promotional products from airlines, hotels and travel businesses, energizing the year-end travel season.
Hanoi's soul will also be shared through cuisine in the "Taste of Memory" zone, where visitors can enjoy dishes linked with autumn and the culture of all three regions of Vietnam.
The "Hanoi – Youthful Rhythm" section features street performances, craft workshops, sketching activities and children's play spaces. The exhibition "Hanoi – Autumn Through the Lens" tells the city's story through the perspectives of photographers and residents.
A highlight of the final day will be the mass art performance on the morning of November 23 at Tran Nhan Tong pedestrian street. Folk-art groups, including Thanh Oai lion and dragon dancers, Te Tieu water puppeteers and Dan Phuong cheo tau performers along with students and children, will bring festive energy to the celebration.
Several community activities will also take place before and during the festival. "Autumn Through Children's Eyes" will showcase poetry, music and drawings. "Hanoi Memory Moments" invites the community to capture beloved autumn scenes through photography.
Complementary activities include the "Hanoi Five Gates" experience tour with The Hanoi Train, the "Touching Hanoi Autumn" travel series by Vietnam Airlines and the "I, Hanoi" photo tours to Ba Vi, Soc Son, Huong Son, Duong Lam, Bat Trang and the West Lake.
The closing ceremony on the evening of November 23 will honor organizations, individuals and enterprises contributing to the festival. It will conclude with a moving art program conveying the message that Hanoi's autumn memories live on and continue to grow with each visitor.
This year's festival marks a strong integration of technology into cultural storytelling. VR360, a pioneer in digital transformation and 3D simulation, will provide immersive experiences. With experience in more than 600 projects, VR360 expands the festival's spatial possibilities.
Visitors will be able to step into a digitally recreated autumn Hanoi through virtual reality, where images, sounds and memories intertwine. AR and VR applications will bring the capital's cultural stories closer to international travelers, enabling the festival to reach even those visiting for the first time.
The presence of technology firms helps position the Hanoi Autumn Festival as a pioneering cultural–tourism event in creative innovation, reinforcing the trend of applying technology in heritage preservation and promotion.
The festival will not only revive memories but create new ones. Walking beneath sunlit canopies, hearing the rustle of leaves on Phan Dinh Phung Street, or glimpsing a smile in the light autumn breeze, visitors will feel Hanoi with their hearts.
These moments form the essence of what the festival hopes to share: autumn as a season of memories and rising emotions.