The Hanoi Promotion Agency (HPA) and the Department of Industry and Trade on December 19 launched the Hanoi Promotion Month 2024 at the An Binh City Urban Area in Bac Tu Liem District.

This year's program involves over 1,000 stores across all sectors offering promotional sales, and 50 major supermarkets and shopping centers offering discounts of over 50%.

The HPA also launched two flagship events titled "Hanoi Shopping Festival" and "Hanoi Mega Sale", featuring nearly 100 promotional booths with discounts exceeding 50%.

In addition, visitors can explore exciting promotional spaces and trade promotion activities, including opportunities to test drive VinFast electric vehicles, a technology exhibition area hosted by MediaMart, and displays of essential products tailored to consumer needs.

Beyond shopping, consumers attending the events will have the chance to enjoy numerous complimentary perks and win hundreds of valuable prizes by participating in mini-games.

Nearly 500 businesses participate in the Hanoi Promotion Month 2024, and offer a wide variety of promotional activities in diverse formats, said Bui Duy Quang, HPA Deputy Director.

"The program will connect sellers and buyers, enabling businesses to enhance brand visibility, and give consumers access to products and services at the most competitive prices of the year," he said.

"Through the program, we aim to stimulate the capital's socio-economic growth, and affirm the value of this year-end promotional program, which has become a highly anticipated event for Hanoi's consumers and tourists nationwide," he said.

The Hanoi Promotion Month will run until December 30.