The purpose of the plan is to raise awareness and action among all citizens, agencies, and businesses about the importance of environmental sanitation and urban order.
The campaign aims to build the image of Hanoi as a "Bright – Green – Clean – Beautiful" city that is civilized and modern. It seeks to change public behavior through multi-platform communication that is visual and easy to understand.
It also encourages people to actively participate in the movement through practical activities.
The campaign targets all groups of the capital's population, particularly residents of neighborhoods and local communities, students, business and restaurant owners, market vendors, street vendors, drivers, tourists, tenants, and landlords.
The content of the campaign will focus on three main messages.
The first message is that maintaining environmental sanitation and urban order is the responsibility of the entire society. The second message is that waste sorting at source is a small action with great benefits. The third message is that everyone should join hands to build the image of a civilized and friendly Hanoi.
In September 2025, Hanoi will launch an intensive communication phase in connection with activities celebrating the 80th National Day on September 2. Communication content will be strengthened through lively and accessible formats such as video clips, podcasts, exchanges, discussions, and creative competitions, generating widespread public engagement.
In addition, the campaign will be carried out broadly through newspapers, the iHanoi application, social media platforms, and general information websites. It will also include direct communication, internal communication, the official portal of Hanoi, websites of municipal departments and local governments, as well as grassroots information systems and outdoor publicity.
The Department of Culture and Sports will take the lead, working with the Department of Agriculture and Environment and other agencies to implement communication on environmental sanitation and urban order.
The campaign will be featured in major city and national newspapers, grassroots information networks, and outdoor media, focusing on using publications and media outlets with large readership and strong influence.
Information about activities at all levels will be updated promptly to highlight positive stories, exemplary practices, and effective initiatives in maintaining environmental sanitation and order, which will be shared on websites, social media, and digital platforms. The department will also monitor, coordinate, and compile reports on the results of the plan's implementation.
The Department of Agriculture and Environment, as the standing agency for environmental sanitation improvement, will lead the development of communication content and send it to the Department of Culture and Sports, press agencies, city departments, and local governments for distribution on relevant communication channels.
The department will propose and coordinate with related agencies to organize workshops and training sessions for key target groups of the campaign. It will also host discussions and dialogues and provide information on public restrooms, mobile restrooms, and clean, free shared restroom facilities on digital maps and tourism applications.
The department will direct its subordinate units to promote communication and expand circular, green, clean, and sustainable production models.
It will encourage the use of environmentally friendly materials and technologies, as well as eco-friendly waste treatment technologies. Information about sanitation efforts will be regularly updated on the department's publications and official portal.
The communication network of affiliated units, such as the Center for Agricultural and Environmental Digital Transformation and the Office for the New Rural Development Program, will also be utilized.
On a quarterly basis, or as requested by the city, the Department of Agriculture and Environment will prepare reports on the implementation of the campaign. These reports will be sent to the Department of Culture and Sports and to the press for communication and public dissemination.