The fair is part of Hanoi's year-end 2025 trade promotion programs aimed at supporting Vietnamese-made products, stimulating domestic consumption and stabilizing the market during the peak year-end period.

Overview of the event. 

At the opening ceremony, Nguyen Anh Duong, Deputy Director of the Hanoi Department of Industry and Trade, said the department has rolled out a series of trade promotion activities to boost demand and ensure market stability while strengthening the visibility of products made in Vietnam.

These programs include the 2025 Shopping Festival, consumer goods and specialty product trade fairs linked with local culture and tourism promotion, specialty and OCOP product fairs and the Made in Vietnam 2025 Fair.

The fair features around 300 booths covering product displays, business networking areas, food spaces and exhibition zones for flagship products. It has attracted nearly 100 manufacturers, cooperatives and industry association representatives from 15 provinces and cities, including Dien Bien, Lai Chau, Ninh Binh, Hanoi, Thanh Hoa, Nghe An, Nha Trang and Ca Mau.

Visitors can shop for specialty and OCOP products such as Ca Mau crab, Nha Trang bird's nest and Hanoi com and gio cha, along with traditional handicrafts, food products, textiles, garments, leather goods and fashion accessories.

The strong participation and quality of exhibitors highlight the steady progress of Vietnamese goods in recent years, with products meeting technical and quality standards while reflecting creativity and ambition among local businesses.

Organizers said the fair has been carefully prepared to become a trusted destination that raises public awareness of Vietnamese product quality and brands while supporting the campaign encouraging Vietnamese consumers to prioritize domestic goods.

Duong expressed confidence that Made in Vietnam 2025 will help boost domestic consumption, expand access to international markets and strengthen the global standing of Vietnamese brands.

Speaking at the opening ceremony, Tran Huu Linh, Director General of the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade, said the event plays an important role in honoring Vietnamese goods and reinforcing the strength of local enterprises in the domestic market.

Delegates at the event. 

He noted that Vietnamese products have continued to build their position both at home and abroad, increasingly meeting international standards and earning consumer trust.

Linh added that the ministry will continue working with local authorities to promote the campaign, encouraging the use of Vietnamese goods while improving competitiveness, advancing digital applications and green transformation in domestic supply chains and building a comprehensive Vietnamese brand ecosystem.

The fair provides an effective platform for businesses and localities to promote Vietnamese products and specialties while offering distributors opportunities to source goods and giving consumers a popular year-end destination for shopping and experiences.

The Made in Vietnam 2025 Fair is open to visitors from December 11 through December 15, 2025.