Delegates perform the opening ceremony of the exhibition.

The exhibition in Phu Dong features 60 booths along with a shared display space, highlighting artistic bougainvillea and newly designed handicraft products for the 2026 Year of the Horse Tet.

Hundreds of artistic bougainvillea works, shaped ornamental plants, bougainvillea bonsai and a wide range of handicrafts and Tet decorative gifts are on display.

Each products reflect a blend of traditional techniques, artisan creativity and modern aesthetics. Many of which carries environmental-friendly designs, in line with green consumption trends.

In addition to exhibition areas, the program includes hands-on experiences, artisan exchanges and demonstrations of bougainvillea cultivation and shaping techniques. A traditional northern village spring market atmosphere is recreated, offering visitors a vivid Tet experience.

Visitors explore exhibition booths.

According to Nguyen Dinh Thang, Deputy Director of the Hanoi Department of Industry and Trade, the exhibition is part of a broader trade promotion program closely linked with culture and tourism.

This exhibition model meets residents' shopping and sightseeing needs during Tet while creating direct promotion and connection opportunities between producers and consumers.

Through product showcasing and trade linkage activities, Phu Dong is gradually strengthening its position as a key bougainvillea and ornamental plant center of the capital. The locality is also moving toward a sustainable development model, with culture as the foundation and creativity as the driving force.