Delegates inaugurate the "Hanoi Dep Sound" program at the Hanoi Book Street in Cua Nam Ward.
On the evening of December 19, the Hanoi Department of Tourism and the Cua Nam Ward People's Committee opened the "Hanoi Dep Sound" night activity series at Hanoi Book Street, offering new nighttime experiences for residents and visitors.
Attending the event were Standing Vice Secretary of the Hanoi Party Committee Nguyen Van Phong, Standing Vice Chairman of the Hanoi People's Council Nguyen The Cuong, Hoan Kiem Ward Party Secretary and Chairman of the ward People's Council Vu Dang Dinh, and Director of the Hanoi Department of Tourism Dang Huong Giang.
Opening the program, Director of the Hanoi Department of Tourism Giang said Hanoi boasts a thousand-year cultural heritage and strong advantages in developing diverse tourism products, including cultural-historical, culinary, MICE, night tourism and traditional craft village tourism.
Director of the Hanoi Department of Tourism Dang Huong Giang delivers the opening remarks.
The city currently offers 20 night tourism products and operates nine pedestrian and culinary streets that have become signature destinations.
Rapid technological development and decisive digital transformation efforts by the government and city have created favorable conditions to enhance night tourism experiences and strengthen domestic and international promotion.
"The 2025 Hanoi night tourism promotion series represents a long-term orientation to introduce distinctive nighttime tourism products to visitors," Giang said.
"The program will also maximize creative cultural spaces, enhance competitiveness, attract more visitors, increase spending and extend stays in Hanoi," she added.
Delegates and visitors enjoy a musical performance.
"Hanoi dep sao" (How beautiful Hanoi is) is a familiar lyric from the song "Nguoi Ha Noi" (The Hanoians) by composer Nguyen Dinh Thi, a work closely associated with generations of Vietnamese people.
Inspired by and rhymed with this lyric, the "Hanoi Dep Sound" series presents a new storytelling approach about Hanoi through gentle, refined and emotional sounds.
On the opening night, residents and visitors experienced various engaging promotional activities.
These included videos introducing Hanoi's night tourism products and tour routes, offering an overview of the city's emerging nighttime tourism landscape.
An art performance at the event.
At the same time, the "Hanoi Culinary Tourism Map" and the "Hanoi Dep Sound" night cycling tour debuted as a new green tourism experience.
The program also offered interactive events blending physical activity, enjoyment and creative engagement.
Within the program framework, the Dinh Ty Book Fair took place with exhibitions and workshops such as "Magical Christmas with Dinh Ty Books" and "Welcome the New Year by Creating Something New", enriching the cultural depth of night tourism.
The "Hanoi Dep Sound" Studio provided an open space for visitors to feel rhythms, try instruments and create personal melodies.
The CD art workshop at the "Imprint Disc Workshop" allowed participants to express their love for Hanoi through unique creative products.
The event attracts many kids to partake in and experience the activities.
Another highlight involved multiple creative and interactive spaces integrated throughout Hanoi Book Street.
Throughout the program, artistic performances and interactive shows took place on main and auxiliary stages, creating a lively and continuous cultural atmosphere.
Decorations combined visual and audio elements, blending Christmas spirit with traditional Hanoi materials.
Food carts, gift stalls and tourism souvenir displays formed a complete experiential space for sightseeing, dining and shopping.
The program run through December 21 at Hanoi Book Street.