This is the promotion month in the capital and will be organized annually on to promote sales on the market, thus contributing to boosting production, expanding consumption, stabilizing the market prices and attracting more tourists to the capital.
This year, the Ha Noi Promotion Month will mark its 10th anniversary by covering the entire Hanoi city with the theme “Strengthening Connectivity, Promoting Consumption”.

The event aims to foster links among enterprises across all economic sectors, create value chains, and connect traditional trade and e-commerce ventures, all working towards meeting the diverse demands of the market.

Goods on sale with promotion are abundant in varieties from food, electronic products, drinks, household appliances, garments and textiles, jewelry, cosmetics to services charges such as communication service charges, tourism service charges, banks interest rates.

Vice Director of the municipal Department of Industry and Trade Tran Thi Phuong Lan said that one of the new features of this year’s event is its target of reforming the quality, scale, and value of goods. After the Government’s Decree No.81/ND-CP took effect from July 15, 2018, the ceiling sale ratio at events held by central agencies and cities will reach 100%, rather than 50% at events held by enterprises, she noted.
She underscored that this is a good chance for both domestic and foreign enterprises to offer attractive promotions and get closer to customers.
Promotion methods also vary from discounts on prices of goods and services,  products sale with gifts and drawing lots for rewards.

During the month, at weekends, there will be musical and entertainment programmes around the Hoan Kiem lake.