Accordingly, assistance will be given to enterprises in all economic sectors having business registration certificates granted by the Department of Investment and Planning; those having demands for building and developing their trademarks and strictly abiding the provisions of law in the process of production and trade.

In addition, enterprises must meet one of the following conditions: having at least the registered capital of VND 10 billion or average number of minimum 300 employees or annual direct export turnover of minimum US$ 5 million; producing products under the list of key industrial products in the city; having certificates of international quality management.

Supporting contents include: training knowledge and skills of building, introducing trademarks; naming trademarks;  designing logos or the system of brand identity or product brand; consulting strategies on building and developing business brands or product brands; marketing, introducing business trademarks or product trademarks on mass media, websites.

Regarding the above-mentioned mission, the Department of Industry and Trade is responsible for cooperating with departments, sectors, People’s Committees of districts, towns to popularize supporting contents and programs to all businesses in the city; receive enterprises’ registration dossiers; approve detailed support contents for enterprises; set up contents to select consulting units as stipulated by law; announce bid Invitation notice and receive dossiers of consulting units; organize biddings, evaluate tenders and inform results; approve consulting units which will implement business supporting program.