The plan outlines the city's goal to develop sustainable and efficient tourism, positioning itself as a gateway to receive and distribute tourists in the north and throughout the country. The city aims to become a "Safe-Friendly-Quality-Attractive" tourist destination, focusing on the development of professional and attractive tourism products that have the potential for breakthrough development.

These products include cultural tourism, MICE tourism, agricultural tourism, rural tourism, entertainment tourism (sports), eco-tourism, and health and wellness tourism. In addition, the city plans to attract international tourists by increasing their spending and length of stay. The plan proposes to direct tourists to high quality tourist routes. The city also intends to direct the flow of tourists to suburban areas before visiting the city center in order to increase the length of their stay. Meanwhile, the city plans to encourage the development of night tourism products, group experiences in traditional tourism products, cuisine and shopping.

The city also aims to develop unique and distinctive gift products related to the tourism industry, while attracting and investing in the sale of tourism and gift products in the city. To achieve this goal, the city requires relevant departments, industries and local authorities to prioritize the implementation of immediate tasks and long-term policies that promote the sustainable development of the capital's tourism industry.

It is expected to improve coordination between government management units and tourism businesses to ensure efficient and effective service delivery to tourists. The City also intends to mobilize all available resources, including the active participation of companies and organizations operating in the tourism industry, to build and develop unique and attractive tourism products and tours that meet the needs and expectations of tourists.