Under the plan, participants would be enterprises and manufacturers from different business components operating in Hanoi, including shopping malls, super markets, wet markets, convenient stores, travel agencies, hotels, transportation firms, banking sectors, telecommunications, hi-tech, e-commerce platforms, among others.
The event is expected to attract from 1,000-2,000 enterprises from different economic components in a number of events, including Promotion Month Hanoi 2021; tourism promotion day; Consumption day 4.0; Golden Promotion Day; online Friday, among others.
Meanwhile, Hanoi would continue to hold cashless day, a conference on smart consumption and the development of e-commerce and the launch of Hanoi Midnight sale.
The event Hanoi Midnight Sale was initiated by the municipal Department of Industry and Trade last year. Starting from 5.00 p.m (local time) on November 27, around 200 shopping malls and supermarkets in Hanoi launched their sales promotion with steep discounts of up to 70%.
During the Hanoi Midnight Sale, as the clock was ticking towards midnight, the steeper the discount will be. As such, from 5.00–7.00 p.m: the minimum discount offered was 30%; discounts of least 50% from 7.00–10.00 p.m; a minimum 60% discount from 10.00 p.m -12.00 a.m; and from 12.00 a.m - 2.00 a.m on November 28, the discount was set at 60 - 100%.