Tourism brand identity of Thua Thien - Hue, Da Nang and Quang Nam launched (18:35 09/04/2017)

HNP - Under the framework of the Viet Nam International Travel Mart 2017, the Department of Tourism of Thua Thien - Hue Province in collaboration with Department of Tourism of Da Nang and Department of Culture, Sport and Tourism of Quang Nam Province on April 7 afternoon organized a ceremony to launch their shared destination brand “The Essence of Viet Nam” and introduced their joint products, including “the heritage road” and “the natural road”.

At the launching ceremony.

The brand has been developed by the EU-funded capacity development program for environmentally and socially responsible tourism in Viet Nam (EU-ESRT) and the three localities.
On the occasion, the organizing board also introduced the website to promote the tourism products of three localities.
Tourism brand identity of Thua Thien - Hue, Da Nang and Quang Nam.
The central coastal region is home to numerous intangible and tangible cultural heritage sites, mostly in Thua – Thien Hue and Quang Nam.
They include temples and palaces of the Nguyen Dynasty in Hue ancient capital city, Hoi An ancient town in Quang Nam Province, Bach Ma national park, Ba Na mountain, Son Tra peninsula and the world biosphere reserve Cu Lao Cham.

By Le Anh

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