The brand has been developed by the EU-funded capacity development program for environmentally and socially responsible tourism in Viet Nam (EU-ESRT) and the three localities.
Tourism brand identity of Thua Thien - Hue, Da Nang and Quang Nam.
The central coastal region is home to numerous intangible and tangible cultural heritage sites, mostly in Thua – Thien Hue and Quang Nam.
They include temples and palaces of the Nguyen Dynasty in Hue ancient capital city, Hoi An ancient town in Quang Nam Province, Bach Ma national park, Ba Na mountain, Son Tra peninsula and the world biosphere reserve Cu Lao Cham.
