Established in 2002, the Council for Promoting Tourism in Asia (CPTA) consists of cities with developed tourism industry, such as Ha Noi (Viet Nam), Bangkok (Thailand), Taipei (Taiwan), Kuala Lumpur (Malaysia), Tokyo (Japan), New Deli (India), Jakarta (Indonesia), and Seoul (Korea). Two recently added members are Malina (the Philippines) and Tomsk (Russia). The cities gather once a year to implement new cooperation programs, review the completed program and projects, and seek for new solutions to boost tourism. Special attention is paid to cooperation and experience exchanges among member cities for further development of the travel industry. In 2018, Ha Noi was the host of the 16th CPTA meeting.
According to Director of Municipal Department of Tourism Tran Duc Hai, this is the opportunity for Ha Noi to promote its potential of tourism, share experiences and learn from other member cities, and increase cooperation for further development. All of the CPTA member cities have old history and cultural tradition; therefore, they need new ideas to launch promotion effectively.
As the host city of the 2018 meeting, Ha Noi introduced to CPTA officials and enterprises a brand new tour named “Experience Ha Noi heritage sites with old film camera”. Accordingly, visitors will experience Ha Noi in a special way: they will select one from a collection of thousands of old film cameras, and will be guided how to use it. Then the tour guide will take them to Ha Noi heritage sites, where they can experience the city’s heritage and daily life, and take their photos to save the moments. The tour will complete as visitors develop their own films. It is appreciated by meeting participants for breakthrough in experiencing the heritage sites.
During the 16th CPTA meeting and especially exhibition of CPTA member cities, Ha Noi also introduced its most distinctive features, in particular the city’s occupational villages and streets.
Recently, Ha Noi has faced problems with budget as the city launches promotional program of tourism in international market. Through CPTA activities, Ha Noi and Tokyo have implemented reciprocal promotion and communications programs. Accordingly, the two sides introduce travel information of each other, and cooperate for advertisement and promotion in public places. In 2017, Ha Noi launched promotion program featuring Tokyo tourism in one month around Hoan Kiem Lake. For its part, Tokyo introduced Ha Noi tourism in public places. Furthermore, discount and gift are offered to Ha Noi or Tokyo travelers when they book tours to the two cities on CPTA’s website. This measure of promotion contributes to enhancing the mutual tourism between Viet Nam and Japan.
As a result, in 2017, Ha Noi welcomed around 300,000 arrivals of Japanese travelers, an increase of 22% against last year. The number of Vietnamese travelers to Japan also rose sharply, with Ha Noi as the key market. In an effort to solve the budget problem, Ha Noi aims to launch similar cooperation program with Seoul, Jakarta and Kuala Lumpur. They are key markets of Ha Noi tourism with average customer growth rate of 20% to 30% per year.
On this occasion, CPTA members shared their experiences in tourism development; many of them are applicable in Ha Noi, such as inviting influential celebrities on social networks to experience dishes (Taipei), building the safest tourism environment worldwide as a brand (Tokyo), or establishing a Language Center for tourists.
According to Chairman of the Council Y.Fujita, over the past years, the increasing number of tourists is proof for effective cooperation among the member cities in tourism promotion. For example, recently, the cities have cooperated to launch photo contest featuring the city in the morning, attracting many participants who love travel and photography in Asia, and drawing attention of target markets as well. The CPTA Instagram Photo Contest brought positive effects, especially in promoting the image of CPTA member cities.
In the framework of the 16th CPTA meeting and based on the recent cooperations, the Council has taken effort to develope a common tourism network of 10 member cities. The network has been created initially; programs will be realized in order to put the network into use. It is expected that by 2019, it will be launched, helping the cities to attract more visitors. Authorities and enterprises shall prepare their plans to seize this great opportunity.