This is an opportunity to promote Viet Nam’s integration into ASEAN, helping define its role as an active member state of the eastern community.
The involvement also aims to promote Viet Nam as a safe, friendly and attractive destination to ASEAN countries and help prepare the country’s role in hosting ATF 2019.
Accordingly, Viet Nam will join a series of activities, including a meeting of ASEAN national tourism organisations with China, Japan and South Korea, talking to ASEAN tourism ministers, and meeting with consultation teams from Russia and India.
37th ASEAN Tourism Forum (ATF 2018) will be held from January 22-26 at the Chiang Mai Exhibition and Convention Centre (CMECC) under the theme “ASEAN-Sustainable Connectivity, Boundless Prosperity”.
This theme reflects the Thai government’s awareness of ASEAN as a community of opportunity and people-centredness for a better livelihood under the mechanism of sustainable development. By connecting together in all aspects, we have created the economic and social opportunities for our people, which has resulted in the reduction of the development gap between all member countries.
The event, the largest travel trade event of the ASEAN region, is rotated annually among the 10 ASEAN countries. Thailand is hosting the event for the sixth time, but has relocated it for the first time to Chiang Mai as part of the policy to promote secondary destinations, create more jobs in the rural areas, ensure a better distribution of tourism earnings and highlight Thailand’s linkages with the Greater Mekong Sub-region countries.
The ATF is the only annual opportunity for both the public and private sectors of the ASEAN travel and tourism industry to get together and discuss issues and trends facing the ASEAN tourism industry.
The week-long event includes meetings of the ASEAN Tourism Ministers and national tourism organisations, private sector groupings representing ASEAN hotels, restaurants, travel agents, tour operators and airlines and bilateral meetings with dialogue partners; such as, Russia, China, Japan, India and South Korea. This year, a ministerial meeting with China will also be held for the first time.
Alongside the travel trade show, known as Travex, the individual NTOs will also give detailed media briefings. Additional briefings are scheduled this year by King Power and the Mekong Tourism Coordinating Office.