Accordingly, the objective of the tourism industry in 2016 is to continue to make Ha Noi a "safe - friendly - qualified - fascinating” destination. Ha Noi has set a target of attracting 23.61 million tourists (including 4.3 million international arrivals and 1931 million domestic ones) this year, up 8 percent over 2016. This figure included 3.07 million international arrivals staying overnight, up 6 percent over a year earlier. Tourism revenue is expected to hit VND 66,611 billion, representing a year-on-year growth of 8 percent.
Ha Noi expects to have 80 hotels ranking 3-5 stars, up 25 percent over last year; 600 hotels ranking1-2 stars, up over 25 percent over last year.
The tourism sector will focus on strengthening dissemination, cooperation for tourism market promotion and development; carrying out contents related to coordinating with the CNN cable network to promote the city’s tourism; designing and producing tourist souvenirs and tourism publication to promote Ha Noi tourism; organizing tourism promotion events domestically and internationally, and joining international tourism fairs in major markets and new markets.
The city will review and supplement plan on Ha Noi tourism development to 2020, vision 2030; and realize the scheme of developing Ba Vi – Suoi Hai tourism area into a national tourism area by 2025, with an orientation to 2030; collaborate with People’s Committees of Gia Lam, Ha Dong Districts and Son Tay Town to set up and implement plan and investment in conservation and development of traditional craft villages combining tourism development in Bat Trang Pottery Village in Gia Lam District, Van Phuc Silk Village in Ha Dong District and Duong Lam Ancient Village in Son Tay Town to become national and international standard tourist destinations.
Additionally, the tourism sector will focus on developing high quality tourism products in association with building brand name for the Ha Noi tourism market; upgraded the quality of tourism products and put into exploitation in tourism development at Ba Dinh political center Ba Dinh political center and Thang Long Imperial Citadel; Van Mieu - Quoc Tu Giam; Old Quarter; Hoan Kiem Lake; area around West Lake and vicinity; Co Loa relic site, Dao Thuc Water Puppetry, and some other typical craft villages, other tourist attractions, etc.
The city will also invest in building infrastructure, synchronize technical infrastructure to boost tourism development and tourist services; training and developing human resources and strengthening, improving the efficiency of state management on tourism development.