Hanoi rolls out cooperation program with CNN (08:14 11/06/2019)


HNP - The Hanoi People’s Committee on June 3 issued Official Letter No. 2275/UBND-KGVX on rolling out the cooperation program on promoting the images of Hanoi on Cable News Network (CNN) for the period of 2019-2024. 


Accordingly, the Municipal People’s Committee assigned relevant agencies and units to jointly carry out cooperative contents of the signed memorandum of understanding (MoU). 
 
In particular, the Department of Tourism will be responsible for executing the MoU for promoting the city on CNN International for the period of 2019-2024; working with the Department of Finance and relevant units to complete all procedures for signing a cooperation contract with CNN as assigned in the MoU.
 
The Department of Tourism in collaboration with departments, sectors, district/township People’s Committees and relevant units will work with CNN to implement cooperative contents as requested.
 
Furthermore, the Department of Tourism will take prime responsibility and coordinate with Departments of Culture and Sports, Information and Communications, Foreign Affairs and other units to elaborate promotion contents and then send them to the Municipal Party Committee’s commission for Education and Communication and the Municipal People’s Committee for approval before official broadcast on CNN International; give a report on the outcomes as regulated; timely advise the Municipal People’s Committee to deal with difficulties and problems during the execution. 
 
The Department of Foreign Affairs will monitor and manage the implementation of the MoU; give periodic reports of outcomes to the Municipal People’s Committee, the Ministry of Foreign Affairs and relevant units as regulated; coordinate with the Department of Tourism and other agencies to support CNN’s crew in their  program production in Hanoi. 
 
The Department of Culture and Sports will take prime responsibility and work with the Department of Tourism to review and select typical heritages, historical and cultural relic sites, landscapes and art performances to advertise on CNN International; provide full information and help the Department of Tourism in collaboration with CNN to carry out the programs; jointly elaborate, appraise and censor promotional contents under the authority. 
 
The Department of Information and Communications will positively cooperate with the Department of Tourism to carry out cooperation programs with CNN; jointly elaborate, appraise and censor promotional contents under the authority; evaluate the outcomes and fulfill other missions as assigned by the Municipal People’s Committee. 
 
Meanwhile, district/township People’s Committees in collaboration with the Department of Tourism will review and choose outstanding historical and cultural relic sites, landscapes and art activities to introduce on CNN; provide full information and support the Department of Tourism and CNN in producing programs; review potentials for tourism development and attract investment in developing one or two typical tourism products in localities; tighten the state managements and improve the quality of services at destinations.

By Tran Huong


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