The Plan aims at helping the craft villages in Ha Noi build and develop their trademarks to improve the competitiveness in both domestic and foreign markets in line with conditions of international economic integration; creating favorable conditions for the craft villages to preserve and enhance their own brand names, contributing to providing more jobs, increasing income, boosting economic restructuring in rural areas and promoting traditional cultural values of the country.
The Municipal People’s Committee asked relevant units and agencies to draw the attention and partipation of traditional craft villages in the capital city; make positive changes in both awareness and action of the villages; popularize preferential policies relating to supporting and advertising the craft villages’ brands in the area.
It is scheduled that the capital city will organize training courses to enrich knowledge and skills on building and introducing brands for 10 villages; set up trademarks and design logos and brand identification systems for the village; consult the building and development of the villages’ brands.
All villages recognized their crafts by the Municipal People’s Committee will receive registration records of the Program “Supporting craft villages to build their own brands” funded by the city’s budget.
With the total capital of VND 3 billion assigned at the Decision No. 2833/QD-UBND dated May 17, 2017 of the Municipal People’s Committee on arranging funds for the Investment, Trade and Tourism Promotion Program in Ha Noi in 2017, the Investment, Trade and Tourism Promotion Center will take prime responsibility and cooperate with relevant units to implement the Plan in 2017.