Ha Noi has around 846 licensed international travel enterprises and around 200 licensed domestic travel agencies. The Department of Tourism has taken comprehensive measures to introduce, promote, support and encourage travel enterprises to support the campaign, develop tours in association with shopping Vietnamese products, recommend producers and enterprises with high-quality products and services to travelers. Thanks to these activities, international and domestic tourists understand more about high-quality goods of Viet Nam.
In order to further improve the quality of products and services for travelers, the Department works with accommodation service providers, especially big hotels, to create favorable conditions for them to introduce handicrafts of occupational villages. It also takes actions to encourage tours to traditional craft villages. In 2017, total revenues of Ha Noi tourism reaches VND 70 trillion. Souvenir sales make a remarkable contribution.
Furthermore, the Department successfully builds chain of standard places for shopping and cuisine. They are selected from high-quality service trading establishments, and trained how to improve facilities, human resources and services by the Department of Tourism and agencies. After that, the authorities will verify and issue certificate. There are 32 trading facilities and 36 food service establishments recognized for meeting requirements to serve travelers. They have contributed to creating a good image of Ha Noi.
Apart from the progresses, there are several shortcomings in implementation of the campaign. Vietnamese products do not impress the travelers yet, especially foreign visitors. Tourism products and items are not typical, and fail to express the features of Ha Noi.
According to Chairman of the Ha Noi Tourism Association Nguyen Manh Than, qualification and human resources of the enterprises are limited; as a result, they face difficulties in promoting Vietnamese products. It is required to enhance training, improve human resources, and amend prices properly. Craft villages should improve awareness of providing high-quality products, diversify product design, offer better prices and protect environment, so that enterprises can develop more tours and bring Vietnamese as well as foreign visitors to the villages.
One of the effective shopping channels of souvenirs is craft village tourism. Travelers are willing to pay, as long as the products meet their increasing requirement of design, quality, feature and customer service. For further development of the villages, it is required to have closer connection between gifts, souvenir providers and travel agencies.
According to Head of Ha Noi’s Fatherland Front Committee and Steering Committee for Vietnamese People Use Vietnamese Products campaign Vu Hong Khanh, the most important task is connecting demand and supply by introducing products and promoting tourism with high-quality goods. He asked the Department of Tourism to further promote introduction of Vietnamese tourism products and services, and recommend producers of typical products to travelers. The tourism industry should actively increase quality of destinations, including shopping places, thus building typical modes to introduce products and improve tourism service quality.